The heart of your company needs to be shared. Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. Every touch matters.
Knowing how to share your story in a way that attracts, inspires and activates your dream customers is what turns lookers into buyers and buyers into life long partners, clients, testimonials, friends and referrals. It is the heart of where the digital brand magic happens!
The main character in your brand story is NOT YOU!
You are not the main character of your brand story. The main character is your customer. A good brand story is inclusive and engages your customer and audience.
When you share a story you share a piece of you. You invite people into your world. You share with them who you are, what you care about, why you are doing what you do. You are inviting them in a human way to be part of your story, part of your journey.
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust.
Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. It's not about creating a viral video or a long winded essay in corporate speak. Brand storytelling requires both art and science. It requires having a solid brand architecture and message foundation. It requires knowing your audience and how you can serve them real value on a consistent basis.
Why should your customers and prospects care that your brand exists?
WHY are you in business? Why should people care that your brand exists? What is it about your brand, your people, your services that are unique and that inspire people to buy from you vs your competition.
It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.
If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They claim they want to connect with real human beings. They say they want to build community. However, their priorities, actions and language is doing the opposite.
For years people have gathered around campfires and dinner tables to connect and relate to one another. We share. We laugh. We cry. We tell stories. We grow. We become part of something bigger than ourselves.
Take a listen to episode 161 of the Social Zoom Factor podcast to learn 10 key foundational elements to successful brand storytelling.
In this 30 minute podcast you will learn:
- 10 foundational elements and tips for successful brand storytelling
- Definition of brand storytelling
- Benefits of brand storytelling
- What brand storytelling is and is not
- Importance of a brand architecture and message foundation
- Communicating and connecting as human beings
- Why you must know your audience
- Importance of remaining humble and sharing your ups and downs of your journey
- Embracing imperfect perfection
- Using different communication mediums and social networks to tell brand stories
How to Subscribe to Social Zoom Factor Podcast
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Need help launching a new product or service? Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Our agency, Marketing Nutz can help you develop your strategy inclusive of setting goals, a brand architecture and brand storytelling and choosing the right tactics that will help you achieve your goals! Give us a shout and let's get to work!
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