Doing social media is easy. Aligning your social investment to business goals to drive desired outcomes takes more than a pretty Facebook page!
We help entrepreneurs, small and medium size businesses, franchise organizations to Fortune 100 brands leverage social media to achieve desired outcomes. We offer a full suite of services including consulting, corporate training, event marketing, brand development, digital web design and content marketing.
We help you tap into the power of social and new media to increase brand awareness, build and nurture communities and earn the support of loyal brand evangelists.
We help you better understand your audience, empower your employees and develop an integrated social and digital platform that works even when you’re not working.
Our strategic social media plans provide you with tactics you can implement today, not just dream about tomorrow!
We offer 3 unique social media consulting and strategic planning services including:
Social Media Audits, Social Media Strategic Plans, Ongoing Social Media Advice & Support
Social Media Audit
We use our proprietary methodology to conduct a comprehensive assessment to help you understand where you have opportunities for improvement, and how you stack up to your competitors and other leaders in your niche and related industries.
You receive a full detailed report inclusive of actionable recommendations you can begin executing immediately to improve your business results with an integrated approach.
We audit your current social efforts, including:
- Your social media plan, business objectives, approach, strategies and tactics.
- Social brand, social and digital platforms.
- Content marketing and editorial calendars.
- Cross-channel integration.
- Employee guidelines, policies and crisis preparedness plans.
- Contests and promotions.
- Metrics and Key Performance Indicators (KPIs)
We provide you with a written plan summarizing findings, actionable recommendations including immediate opportunities for optimization. We'll even throw in 10+ big ideas you can implement immediately!
Social Media Strategic Plan
We'll help you prioritize audiences and the right social platforms to drive desired business outcomes. We'll teach you to identify key industry influencers and develop a plan to attract and engage them.
We'll create a content and engagement strategy that helps humanize your brand, empower employees as brand evangelists and reduce risk with crisis preparedness plans and policies.
We can even conduct focus groups with your clients, partners, executive leadership, staff to gain insights into brand perception and market needs.
We'll select and prioritize the KPIs and a measurement system so you can continuously measure, and optimize results.
Ongoing Social Media Advice and Support
Our ongoing social media services can be as comprehensive or simple as you like. We can help your team execute or can simply be available when you have a question or get stuck.
This service requires at minimum the social media audit to get started.